I was in West Vancouver, Canada and stopped into the Running Room store to check out the products inside the store and I was in awe with what I saw. Unfortunately, this can be a common experience at a few stores who have lost their passion or focus on the products that they sell.
It looked like a store full of seconds at regular retail prices.
Look at that poor hanger appeal and the store proudly display these products with their own label? Is the staff not trained or knowledgeable to know the products are damaged? Does the company not have established standards? Even the branded merchandise had poor hanger appeal.
I got me thinking, do consumers not care about the quality of the products they are buying?
Do brands (retailers) not care about the products they are selling to their customers?
Or is the brand (retailer) suffering at retail with the poor display of second quality products?
I am confident that if this brand (retailer) took control of their products and supply chain this would impact their business in a positive way.
Or is ignorance bliss?