The evolution of the sport shoes, from a track meet to the runway, how to capitalize on the opportunities.

A few challenges in shoe manufacturing:

  • Having a trusted (transparent) supplier or many suppliers as we can see from the following photos there is more than one supplier that goes into the making of a single pair of shoes
  • Understanding what goes into the shoe? (the benefits, costs, and restrictions)
  • Sourcing suppliers, where will all the materials really come from?
  • Managing the supply chain, T&A calendar, WIP reports, processes, procedures, manuals, and regular visits by experienced staff who understand the product, production, and people involved during development and production stages
  • Logistics, getting all materials to arrive at the factory in a timely manner, managing the production, getting products packed properly and shipped to the port for the journey to the retail floor
The high heel track shoe

The high heel track shoe

Today, I will touch on some of the manufacturing that I oversaw in the last five years. Every component that goes on the shoe usually originates from somewhere, with a history, cost and proof of concept.

Every piece begins with a pattern

Every piece begins with a pattern

Now its where did the pattern orginate?  Is it unique to this one style/model or is it carried over from somewhere else?

An individual mold

An individual mold

The creation of the shoe mold, how to make a mark that lasts longer than the shoe itself.

Shoe sole factory - Mold storage

Shoe sole factory – Mold storage

With every mold, there must be a room for storage.  How to manage, organize, and protect your secrets.

A soul for life (more than one sole)

A soul for life (more than one sole)

Traction to give you stability on turbulent ground.

A unique sole to go the distance

A unique sole to go the distance

But really where did the sole originate from, what came first the shoe or the mold?  We diffidently know a sole cannot be created without the material, what goes into the sole (soul) of the shoe.

Raw Material Recieving

Raw Material Recieving

What really is in your sole?

Raw Material Processing

A sneak peak into the manufacturing of your sole

Mass manufacturing of your sole

Mass manufacturing of your sole

But not all soles are treated equally, a different machine, process or material to make your sole unique.

Sole mold, one of many types

Sole mold, one of many types

Once you have decided on the sole of your life, season, or collection, you then need to decide on:

  • The materials
  • The construction
  • The process
  • The procedures
  • The manuals
  • The cost
  • The retail
  • and much more for your GTM strategies
The perfect cut, one human, one machine, many parts

The perfect cut, one human, one machine, many parts

It takes more than one to make the perfect shoe.  How a team plays an important part in your success and vision.  Now who is on your team to keep you on the top of your game?

A single stitch machine

A single stitch machine

One stitch can make the difference, it applies to life and your shoes.

Shoe production sewing line

Shoe production sewing line

Perfecting the fit, Machine and Human as one

Perfecting the fit, Machine and Human as one

The need for humans, glue, and another machine

The need for humans, glue, and another machine

Shoe accessories, making the side trim for your shoes

Raw Material for the shoe banding

Raw Material for the shoe banding

Shoe band manufacturing

Shoe band manufacturing

Eventually you end up with strips that are cut to the length of the shoe.

Shoe band, determining the length

Shoe band, determining the length

It’s always good to do a little shaping and testing at the end of the line.

Berg Shoe Shaping

Berg Shoe Shaping

After all this you get the finished products 🙂

DBX Slip on

DBX Slip on

Essential Slip-on shoe

Essential Plaid Slip-on shoe

Fallen Street Shoe

Fallen Street Shoe

 Berg Outdoor Shoe

Berg Outdoor Shoe

Under Armour Runner

Under Armour Runner

Brooks shoe - The finished product

Brooks runners

Now is about your GTM strategies, the perfect timing, and market momentum…